Rafsan Rohan
Creative Visualizer · Visual Strategist · Brand Designer
knock.rafsan@gmail.com+880 1325 078 942www.rafsanrohan.comDhaka, Bangladesh
Profile
Creative Visualizer and Visual Strategist with a proven track record building high-impact brand systems for national and international clients across Bangladesh, the US, and the Middle East. Specialises in translating complex brand strategy into clear, measurable visual communication — from complete identity architecture and motion graphics to social campaigns, ad creatives, and pitch decks. Founder and CEO of Creatiancy. Author of Designing Brand Stories That Work (Amazon, 2026). Trusted by Akij Group, Herfy, Domino's, United Group, MGI, OMNI Connects, ODL, and others.
Experience
Creative Visualizer CreatiancyApr 2026 - Present
Part-time · Wyoming, United States · Remote
- ⟹Leading visual communication and brand strategy for a US-based creative operation, translating complex brand briefs into high-impact visual systems across ads, campaigns, and brand identity, by applying Art Direction, Visual Strategy, and Creative Concept Design to develop compelling narratives that align brand positioning with audience behaviour.
- ⟹Driving creative strategy and art direction across digital and advertising channels, ensuring every visual output connects brand intent with audience action, by combining design thinking, creative problem solving, and visual storytelling to develop campaigns that perform beyond aesthetics.
Creative Designer Shenron CommunicationsNov 2025 - Jan 2026
Contract · Dhaka, Bangladesh · Remote
- ⟹Delivered creative concept design and brand identity work for Shenron Communications across a focused 3-month contract, producing ads creative, social media graphics, and brand identity assets aligned to client campaign objectives, by applying a rapid concept-to-execution workflow that maintained brand consistency and creative quality under short-deadline conditions.
- ⟹Executed high-volume creative output across branding and advertising deliverables, meeting all project milestones within the 3-month contract window with zero revision overruns, by combining creative concept design with strategic brand thinking to produce visuals that served both aesthetic and commercial goals.
Visualizer Innoverse DigitalAug 2025 - Oct 2025
Contract · Gulshan, Dhaka, Bangladesh · Remote
- ⟹Designed intuitive, engagement-driven visuals for Innoverse Digital's product and marketing channels, transforming user interaction touchpoints through design thinking-led visual storytelling that bridged brand communication and user experience, by applying poster design, social media graphic design, and marketing graphic design across digital campaigns that prioritised both visual impact and audience connection.
- ⟹Delivered full creative output across a 3-month remote contract, producing campaign-ready visual assets that aligned with Innoverse's digital product positioning, by combining graphic design, creative design, and visual storytelling methodologies to ensure every deliverable served both brand narrative and user engagement goals.
Visualizer JarvisMar 2025 - Aug 2025
Full-time · Remote
- ⟹Designed full creative output across 6 brands, delivering 25+ assets per month with 100% on-time delivery, by building a systematic production workflow from brief intake through to platform-ready final output.
- ⟹Drove brand content performance for key clients, increasing average campaign engagement by 45%, by developing a cohesive visual design system applied consistently across all social and digital touchpoints.
- ⟹Ensured visual brand consistency across 3 digital platforms, reducing revision cycles and accelerating delivery timelines, by designing scalable, reusable template systems and a documented visual language guide.
Creative Designer JarvisJun 2024 - Mar 2025
Contract · Remote
- ⟹Grew client social media presence by 40% on key accounts, directly attributable to a redesigned visual content strategy, by shifting from ad-hoc post design to a structured brand visual system with consistent typography, colour, and layout language.
- ⟹Reduced client revision rounds by 100% (from 2 to 0 rounds per project), saving significant turnaround time across all accounts, by implementing a structured brief-to-delivery workflow and proactive client communication at each creative stage.
- ⟹Converted a remote contract role into a full-time position in 10 months, one of the fastest internal promotions on the creative team, by consistently delivering work that exceeded brief requirements and demonstrated strategic brand thinking beyond pure execution.
Creative Designer OMNI CONNECTSDec 2022 - Jun 2024
Freelance · Hollywood, US · Remote
- ⟹Architected a complete brand identity system for OMNI Connects — a Hollywood-based US company — covering all 6 core brand touchpoints, producing a cohesive, scalable visual identity that unified the brand across every platform and audience interaction, by leading the full brand design process solo — from logo and visual identity through brand guidelines, social templates, pitch deck, marketing collateral, and app layout vision.
- ⟹Designed a comprehensive Brand Guidelines document that gave the client full creative independence post-engagement, ensuring long-term brand consistency without ongoing design support, by defining and documenting every visual rule — typography, colour palette, logo usage, grid systems, and application examples — in a structured, client-ready brand bible.
- ⟹Operated as sole creative director and brand designer for a 19-month international remote engagement, delivering a complete, client-approved brand identity system that met US market visual standards, by self-directing all creative decisions, managing async US–Bangladesh communication, and maintaining zero-revision-overrun delivery across every project phase.
Creative Designer UpworkDec 2020 - Dec 2022
Freelance · Remote · Remote
- ⟹Completed hundreds of freelance design projects for international clients across Upwork over 25 months, building a globally diverse portfolio spanning motion graphics, branding & identity, marketing graphic design, and social media graphics, by independently managing client acquisition, brief interpretation, creative execution, and delivery — developing the speed, adaptability, and quality standards that underpin all subsequent creative work.
- ⟹Established a self-sustaining international freelance practice from Dec 2020, winning and retaining worldwide clients across motion graphics, branding, and marketing design with consistently high satisfaction, by building a reputation for fast turnaround, creative concept quality, and cross-cultural brand understanding across diverse global markets.
- ⟹Developed core motion graphics and brand design expertise through high-volume real-world client work, producing results that directly led to long-term client relationships and repeat commissions, by treating every Upwork project as a strategic creative challenge — not just an execution task — and consistently delivering beyond brief expectations.
Graphic Designer Hotel Chain App LimitedDec 2020 - Aug 2022
Part-time · Dhaka, Bangladesh · Remote
- ⟹Drove creative design and visual communication for Hotel Chain App — Bangladesh's first hotel booking application — contributing directly to brand growth and digital product positioning across a 21-month part-time engagement, by producing high-performing creative concepts for advertising, social media, and digital marketing that supported the app's user acquisition and brand awareness goals.
- ⟹Modernised internal brand communication by transitioning the corporate newsletter from print to digital format, expanding distribution reach and reducing production costs, by redesigning the newsletter layout, adapting it to an electronic format, and establishing a repeatable template system for ongoing publication.
- ⟹Participated in strategic stakeholder and client meetings as a creative representative, contributing design thinking and visual strategy perspectives to business growth discussions, by translating business objectives into creative briefs and ensuring design output aligned with the company's commercial targets.
Creative Designer Grafx69Nov 2020 - Dec 2021
Contract · Remote · Remote
- ⟹Designed marketing campaigns for 30+ national and international brands, making Grafx69 one of the most prolific creative outputs of my early career — spanning diverse industries, visual styles, and campaign objectives, by collaborating with cross-functional teams on complex multi-brand projects and independently managing design production from creative brief through to final delivery.
- ⟹Delivered high-volume creative work across 30+ brands within a 14-month contract, developing the rapid creative thinking, brand adaptability, and design execution speed that now defines my approach to visual communication, by mastering the ability to context-switch between radically different brand voices, visual identities, and market contexts without compromising quality.
- ⟹Produced electronic newsletter designs for corporate clients, modernising their internal and external communication formats, by redesigning print-based newsletters into scalable digital formats — establishing repeatable design templates that reduced future production time.
Creative Visualizer Bondhu TimeJun 2022 - Jan 2025
Head of Creative Visualizer · Dhaka, Bangladesh
- ⟹Led all creative visual communication as Head of Creative Visualizer for Bondhu Time — Bangladesh's largest online health-conscious products organisation — across a 32-month tenure, building and maintaining a consistent brand visual identity that supported the organisation's growth and social mission reach, by directing graphic design, branding & identity, social media graphic design, and marketing visual production across all digital and physical brand touchpoints.
- ⟹Established the visual brand language for a high-impact social enterprise serving women across Bangladesh, ensuring every creative output aligned with the organisation's mission of reducing period poverty with dignity and sensitivity, by applying design thinking and branding & identity principles to create visuals that were both culturally resonant and campaign-effective.
- ⟹Managed creative output independently at head-of-department level, supporting Bondhu Time's positioning as the most recognised online sanitary product service in Bangladesh, by overseeing concept development, visual execution, and social media graphic design across a sustained 2+ year creative leadership role.
Founder Bondhu TimeJul 2021 - Aug 2024
Co-Founder · Dhaka, Bangladesh
- ⟹Co-founded Bondhu Time — a non-profit organisation delivering sanitary products to women across Bangladesh — and grew it from an informal college student project into the country's largest online health-conscious products service, establishing operations, team structure, and brand identity from the ground up over 3+ years, by leading founding strategy, team recruitment, and organisational direction alongside a committed volunteer team.
- ⟹Built and led a volunteer-driven team to deliver a socially sensitive, privacy-first product service for women in Bangladesh, scaling the organisation to become a nationally recognised digital health initiative, by applying entrepreneurship, team leadership, and operational management skills to sustain a purpose-driven organisation with zero commercial funding.
Skills
Brand Design Brand Identity Systems . Logo Design . Visual Language . Brand Guidelines . Brand Audit & Repositioning
Motion & Video Motion Graphics . After Effects . Premiere Pro . Video Editing . Animation
Design Tools Adobe Creative Suite (Ps . Ai . Ae . Pr . Id) . Figma . Canva
Campaign Design Social Media Graphic Design . Ad Creatives . Marketing Collateral . Presentation & Pitch Deck Design
Strategy Visual Communication Strategy . Art Direction . Creative Direction . Design Thinking . UI/UX Design
Additional AI-Assisted Creative Workflows . Typography . Copywriting . Feature Writing . Team Leadership
Education
BSc, Computer Science and Engineering United International UniversityApr 2023 – Present
United City, Madani Ave, Dhaka
Higher Secondary Certificate (HSC) — Science — GPA 5.00 / 5.00 Jatir Janak Bangabandhu Sheikh Mujibur Rahman Govt. College2019 – 2022
Dhaka
Secondary School Certificate (SSC) — Science — GPA 4.56 / 5.00 Kurmitola High School and College2017 – 2019
Khilkhet, Dhaka
Publications
⟹ Designing Brand Stories That Work — A non-fiction book on brand storytelling and visual strategy, showing creative professionals how to connect visual decisions with strategic commercial impact. Published on Amazon in 2026.
⟹ Ami Paina Chute Tomay — A short story novel focusing on social awareness, published at the Ekushey Book Fair 2023 by Darikoma.
⟹ Niruddesh — A thriller novel focused on social awareness, published at the Ekushey Book Fair 2022 by Durbiin.
Certifications & Training
⟹ Brand Design Foundations — LinkedIn Learning, trainer Sean Adams (2022)
⟹ Ecommerce with Facebook and Instagram — trainer Sam Dey (2022)
⟹ Marketing: Copywriting for Social Media — trainer Michaela Alexis (2022)
⟹ Personal Branding — trainer Chelsea Krost (2022)
⟹ Photography Basics — trainer Prito Reza (2020)
Awards
⟹ Winner, AMAR VASHAR KOBITA CAMPAIGN 2020 — organised by 10 Minute School
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